The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Wednesday
Oct262016

IHRSA Mercado Fitness Kicks Off in Mexico City

IHRSA Mercado Fitness kicked off in Mexico City today, with Jose Marsico, director of Mercado Fitness, delivering the welcome address before inviting Jay Ablondi, IHRSA’s executive vice president of global products, to the stage. 

Ablondi announced the forthcoming IHRSA Mexican Health Club Report—the first-ever comprehensive report that provides an overview and analysis of the health club industry in Mexico. 

More than 12,000 facilities generate an estimated total of US$1.8 billion in revenue to the Mexican fitness market, according to the Movement-sponsored report, which will be released next week. 

The report, which is based on a survey of 239 club operators, also found that more than four million Mexicans are members of health clubs. In all, the market penetration rate in Mexico weighs in at 3.2%, signifying potential for growth. 

“Just to put that into perspective, in the U.S. the penetration rate is 18% for membership and 20% for health club utilization—so the amount of growth potential is there,” Ablondi said. 

Health indicators also point to opportunities for growth in Mexico. According to the World Health Organization (WHO), 38% of Mexicans are inactive. Additionally, a study by the Mexican government found that the number of Mexicans considered inactive had increased from 2006-2012. Health club operators are uniquely positioned to meet physical activity needs and well-being goals.

The IHRSA Mexican Health Club Market Report provides a comprehensive overview and analysis of the health club industry in Mexico. Topline statistics on number of clubs, members, and market size are included along with a macroeconomic snapshot and in-depth analysis of club benchmarks and services. Based on a survey of 239 club operators, representing 1,434 facility locations, report analysis covers topics such as membership levels and fees, revenue results and growth, and programming trends. 

All IHRSA Mercado Fitness attendees will receive a free copy of the report, which will be available in English and Spanish. If you're not at Mercado Fitnes, contact store@ihrsa.org to be notified when this report is available for purchase.

To see more coverage of IHRSA Mercado Fitness, check out our Twitter and Instagram feeds.

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