The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Tuesday
Oct182016

Boost Member Engagement and Activity with the Monday Mile Starter Kit

Mondays are notorious for being the worst day of the week. Something about that transition from the weekend back to work or school makes people grumpy, and for many it takes a lot of energy to just get through the day—never mind finding motivation to exercise. 

That’s where the Monday Mile—and health clubs—come in.   

The Monday Mile is part of Move It Monday, an international campaign which encourages people of all fitness levels to get moving each week starting on Monday. As part of Move It Monday, the Monday Mile encourages people to walk a mile every Monday as part of their physical activities. 

IHRSA has teamed with Move It Monday to create the Monday Mile Starter Kit—a toolkit designed to help health clubs promote the Monday Mile in their facilities, and to leverage the program to boost engagement. It includes:  

  • Instructions on how to jumpstart a mile walking program with club members and prospects
  • Tips for incorporating the Monday Mile in multiple types of settings in addition to the health club, such as a school, workplace, or community setting
  • Sample social media posts
  • Route planning tools
  • Graphics to use around the club and route  

This is the second IHRSA member benefit created jointly by IHRSA and the Monday Campaigns. In 2014, IHRSA and the Monday Campaigns released the Move It Monday Toolkit for IHRSA members, focused on harnessing the power of Monday's motivation to be more active and engaged with the club all week long. 

“It’s exciting to partner with IHRSA, this time encouraging the association’s members to use our Monday Mile Starter Kit to get more people walking,” says Peggy Neu, The Monday Campaigns president. “With the Monday Mile, individuals and communities can jumpstart their week on a healthy track. Everyone benefits from the exercise, as well as from the camaraderie that walking together brings.”

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Reader Comments (1)

Dang. I could use something like this. Mondays are the worst day of my week and literally feels like death :o.
March 24, 2017 | Unregistered CommenterJosh Nayeon

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