The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Thursday
Oct132016

Growing the Fitness Industry through Innovation and Technology

If you’re waiting to see how the latest technological innovations will affect the health club industry, just look around—they already have.

“Technology is changing the customer journey and the perception of brands,” says Rasmus Ingerslev, chair of Stockholm Leisure Partners, Repeat, Barry’s Bootcamp Nordic, and the IHRSA board. “The four walls of a health club will no longer be what defines it due to the rapid development within a range of key technologies, such as artificial intelligence.”

Drastic changes such as these may be unsettling, but savvy club owners will look past potential disruptiveness and find opportunity. 

“We can no doubt increase member engagement by using technology in a smart way, which increases relevance of our services and the likeliness that we actually help our members reach their goal of becoming and staying healthier,” Ingerslev says. “From a business perspective, this means increased retention and, thereby, increased lifetime value of a member. Everybody wins.” 

Ingerslev will share more of his strategies during his IHRSA European Congress session, “Growing the Fitness Industry through Innovation and Technology.” The Wednesday, October 19 presentation will help attendees: 

  • Explore why technology will increasingly change the fitness industry.
  • Discover the opportunities and threats from innovation and development in technology.
  • Gain an understanding of which major technology trends will impact the fitness industry.
  • Learn about the trial and error of a technology oriented entrepreneur.
  • Obtain practical advice on how to prepare your business for the future of the industry.  

So, what tips does Ingerslev have for club owners hoping to prepare their business for the future of the industry? 

Join IHRSA! Come to my session in Seville!" he says. "Jokes aside—although there is some truth to both statements—I think you should go through your customer journey very critically and decide where and how you can deliver the most value and consider how technology is relevant in that equation.”

Learn more about the IHRSA European Congress, October 17-20 in Seville, Spain. 

Reader Comments (5)

I think innovation tends for more competition!all the best for your work!
November 18, 2016 | Unregistered Commenteredgar
nice innovation maybe it will help people
December 5, 2016 | Unregistered Commentersam
The problem with technology is that it takes the person out of the game, this means only one thing job losses, apparently technology and computers have taken 20% of jobs already.
December 11, 2016 | Unregistered Commenterpixuffle
Fitness industry is plagued by commercialism. There are so many ways to get things done easier but people only sell that stuff that return better returns.

Regards
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