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« Watch the IHRSA 2015 Trade Show Video Recap | Main | Fitness Brands Leverage Technology to Create Multimedia Experiences »
Friday
Jan082016

This Week in the Fitness Industry: Fitness Brands at CES, Under Armour Unveils Tech Line

Strong Fitness Showing at CES
Several fitness brands unveiled their latest technology at the Consumer Electronics Show in Las Vegas. “New technology on display at the Consumer Electronics Show gets deeper into your skin, heart and muscle to help boost performance and health for competitive athletes as well as weekend warriors,” according to Phys.org.

Under Armour Launches Connected Health Line
Under Armour introduced a line of connected health devices for tracking sleep, fitness, and nutrition. “The $400 HealthBox, created in partnership with HTC, includes a smartband for tracking daily activity and sleep,” reports Fortune. “A second device, the UA Heart Band, fits around people’s chests during workouts for tracking data like heart rates. Rounding out the collection is the UA Scale that reads weight and body fat percentages.

Fox News Health Ranks 2016’s Hottest Fitness Trends
In 2016, rock climbing will become a status sport, infrared saunas will become the preferred recovery method, and the paleo diet will suffer a backlash, according to Fox News’ “The Hottest Fitness Trends of 2016.”

Life Fitness Executive Shares Office Wellness Vision
Daniel Wille, vice president and general manager of Life Fitness’ InMovement, spoke to The Chicago Tribune about his vision of how offices of the future will adapt to be “default active” instead of “default sedentary.”

Scottsdale, Orlando Top Most Active Cities List
Scottsdale, AZ, Orlando, FL, and Tampa FL, rank highest on the list of most active cities in the U.S., while Hialeah, FL, Columbus, OH, and Newark, NJ, top the least-active list, according to Newsmax.

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