The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Thursday
Aug132015

Motivate Your Members with Get Active! Magazine

Twice a year, IHRSA publishes what many health club operators consider to be the single most cost-effective sales and retention tool available anywhere: Get Active! magazine. This positive, energetic, and motivational health and wellness publication is written exclusively for current and prospective club members, clients, and guests. The cover can be customized with a club’s logo and contact information, making it a powerful marketing and branding tool. 

Articles reinforce the reader’s decision to belong to a club by highlighting the many physical and physiological benefits of exercise; they increase awareness of the manifold services that IHRSA facilities offer, such as personal training, group exercise, yoga, and Pilates; and they provide useful diet, workout, and lifestyle tips to make exercise fun and rewarding for everyone.

“Our club members read Get Active! cover to cover while they’re walking or using one of the bikes,” says Janet DeBiase, the facility manager of the Chatham Club, in Chatham, New Jersey. “Although we subscribe to several monthly publications for them, they always gravitate toward the current issue of Get Active!” Then, once they’ve read it, they pack it in their gym bags to take home. “To me, that’s a sign of a good publication!”

Erinn Latt, Program Manager at Corporate Fitness Works, recently sent this message to IHRSA about their customized magazines: “I just wanted to share with you that the Corporate Fitness Works Get Active! magazine was delivered to our site this morning and has already been a huge hit! Lynn Dixon, who is pictured here, is a regular member and loves the new addition! She enjoyed catching up on current articles in the health industry and said it was interesting to read about the newest fitness trends. We are hoping this magazine is something that can be a permanent addition to our site.”

The Fall 2015 issue is scheduled for early October. Choose from the standard edition, the Anytime Fitness edition, or with a minimum order of just 3 boxes (that’s 300 magazines), send us your logo and we'll make it YOUR magazine! Download the order form. Custom cover orders are due by Friday, September 4 and other orders are due by Friday, September 11.

Copies of recent issues are available for purchase from the IHRSA Store.

Questions? Please contact kwalsh@ihrsa.org.

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