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IHRSA releases One Million Strong: An In-Depth Study of Health Club Member Retention

IHRSA recently released One Million Strong, a report that provides a comprehensive retention analysis of more than one million membership records. Written by Dr. Paul Bedford and sponsored by Life Fitness, One Million Strong is a must-have reference for club operators.

“For more than 30 years, IHRSA has measured retention and other club operating benchmarks in Profiles of Success,” said Joe Moore, IHRSA President and CEO. “Now, with IHRSA One Million Strong, club operators have additional measures and insights to better understand the all-important metric of member retention.”

The report most notably finds that based on more than one million member records in the U.S. and Canada, 67% of members retain their memberships for at least 12 months. While there is very little difference in retention rate between males and females, results show that retention generally improves with age. Also, members on longer agreements tend to post better retention rates than those on short-term agreements. 

Read the full press release.

IHRSA One Million Strong: An In-Depth Study of Health Club Member Retention is available to IHRSA members for $99.95. Non-members can order the report for $199.95. 

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