The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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« Tweet of the Day: Join The Movement To Make The World More Active #WhyGetActive | Main | The IHRSA Foundation Set To Make Conference Debut »
Thursday
May072015

#WhyGetActive As A Bridge Over The Uncomfortable Waters of Exercise

When it comes to promoting the health benefits of physical activity to Americans, we need to stop thinking in terms of “awareness.” Polls indicate that Americans have heard the message. And in a culture that feeds on controversy, the notion that exercise is good for health remains one of the last points of consensus, at least in broad strokes.

But, still, too few Americans live healthy, active lives. Evidence indicating that exercise can prevent or mitigate nearly every major disease is simply not persuasive enough.  Even appealing to vanity – “hey, you’ll look better” – barely moves the needle, if at all, over the long run.

IHRSA believes that exercise is a highly individualized pursuit fueled by personal motivations and emotions that go well beyond the prospect of disease prevention.

Sure, the prospect of warding off cancer or diabetes plays a significant role, but the more important motivator is “why” we want to ward off cancer or diabetes.

For some, the “why” might be a child or loved one, a career, the feeling of waking up with energy, or even just the age old fear of sickness.

The motivations are endless and timeless.

And those motivations inspired IHRSA to launch a social media campaign, #WhyGetActive, in conjunction with National Physical Fitness & Sports Month.

Read more.

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