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IHRSA 2016 Session Spotlight: Innovations in Workplace Wellness

Gone are the days when “workplace wellness” simply meant providing employee discounts and on-site visits to companies. The workplace wellness landscape is evolving at a fast rate, creating opportunities for innovative health clubs to expand their offerings and membership. 

“There’s so much going on and it’s really fun because eventually its going to coalesce, and if you up your game just a notch it can be something that goes above and beyond offering corporate discounts,” says Michael Rucker, MBA, vice president of technology for Active Wellness, based in Sausalito, CA. 

Rucker will dig deep into workplace wellness trends, case studies, and strategies during his IHRSA 2016 session, “Innovations in Workplace Wellness,” which will take place on Wednesday, March 23 in Orlando. He will take attendees through the following modules: 

  • The latest trends and tools in workplace wellness
  • Tactics and strategies to leverage those trends to increase prospects as well as increase member retention
  • Mobile and wearable fitness implementation
  • Legal and regulatory concerns 

“Anyone interested in creating robust workplace wellness programs will learn the tools that are available to them so they can scale those strategies and tactics to bridge the gap between workplaces, wellness, and current fitness modalities,” he says. 

Attendees will learn actionable strategies to improve or implement their workplace wellness strategy regardless of their commitment level; Rucker will discuss both sophisticated, outcome-based programs and simpler, participatory programs. 

“Everyone will come away with a comprehensive understanding about how this expansion into workplace wellness can create opportunities for the health club to improve its membership bases,” Rucker says. 

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