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Friday
Jul112014

Weight Watchers purchases fitness app

Weight Watchers International, Inc., the world’s largest weight management company, is getting into the fitness business.

The company recently acquired Wello (wello.com), an app that makes use of Webcams and an Internet browser to connect trainers with people looking to take a class or book a personal training session.

Wello functions much like the ride-sharing services, Lyft and Uber, which connect drivers and passengers.

“I’m impressed with Wello’s talent, their technology, and their platform to deliver personalized services,” says Dan Crowe, Weight Watchers chief technology officer. “We look forward to combining our technology and innovation capabilities to better meet the needs of today’s consumer.”

Weight Watchers will now be able to use Wello’s digital system to help its customers manage their weight more effectively. The ability to scale quickly, Crowe points out, is one of the advantages of utilizing software and technology in the health management sector.

The acquisition represents yet another example of “digital therapeutics,” which employs technology to address heath issues.

Weight Watchers, a Fortune 500 company, reported revenues of $1.72 billion for 2013.

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