The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



From educational tools and events to promotional programs and public policy initiatives, IHRSA brings you success... by association!

Join | Renew
Pledge Your Support

 
Search IHRSA Blog
« DC Mayor Vetoes FY15 Budget That Included Health Club Sales Tax | Main | This Week in the Fitness Industry: 7-11-14 »
Friday
Jul112014

Crunch's first Bronx location a hit

Within six weeks of its opening in mid-March, a new Crunch franchise in Norwood, a neighborhood in the Bronx section of New York City, had signed up some 3,000 members, franchisee Assaf Gal notes with obvious satisfaction.

The new club embodied several “firsts.” It’s the first Crunch franchise in the Bronx, and the 29-year-old exercise aficionado’s first foray into the fitness business.

The 15,000-square-foot facility features state-of-the-art cardio and strength training equipment, full-service locker rooms, tanning, and HydroMassage beds. A variety of Crunch’s signature group exercise classes - including BOSU Bootcamp, Yoga Body Sculpt, and BodyWeb with TRX - are conducted in its expansive group fitness studio. Certified personal trainers provide members with personalized workout and eating plans; access to an online fitness and nutrition portal helps members stay on track outside the club’s walls.

“The neighborhood has been so receptive,” Gal enthuses. “Our members are so pumped up about the fact that Crunch is in the Bronx. They love the classes, of course, but I didn’t realize how many people would use the tanning and HydroMassage.”

Based in New York City, Crunch has 88 clubs worldwide, including 57 franchise locations in the U.S. and Australia, that serve more than 300,000 members.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.