The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



From educational tools and events to promotional programs and public policy initiatives, IHRSA brings you success... by association!

Join | Renew
Pledge Your Support

 
Search IHRSA Blog
« ACE named a 2014 Healthiest Company | Main | Life Fitness entering fitness apparel »
Wednesday
Jun252014

Guest passes work for many clubs

Offering something of value is a great marketing tool. For health and fitness clubs, often it is a guest pass. Issuing one results in very little financial commitment by the club, while the long-term benefits are boundless –memberships, non-dues revenue classes and even referrals.

But some club managers and owners may see handing them out as either a way to lose money or devaluing memberships. For more upscale clubs, it is a free ticket into an exclusive place where their members pay a premium.

Read on to see what a few industry veterans feel about them, and what they employ at their facilities.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.