The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



From educational tools and events to promotional programs and public policy initiatives, IHRSA brings you success... by association!

Join | Renew
Pledge Your Support

 
Search IHRSA Blog
« Scholarship available for IHRSA Institute | Main | Free fitness tracker and affordable coaching with GOQii »
Thursday
May152014

Oklahoma facility wins Technogym campaign

Technogym announced that the winner of its Let's Move for a Better World competition is Key Health Institute in Edmond, Okla

The campaign is helping to build a more sustainable society and educational platform for the younger generation on the importance of health and wellness, according to a Technogym press release.

Key Health Institute implemented many new activities during the competition like 24-hour access, working with its community, giveaways and more. It resulted in 700 upgraded memberships.

“This has been the best ‘member engagement’ program I have experienced in my 39 years in the industry," said Mike Dupuis, chief operating officer of Key Health Institute. "We started the month (April) with 125 of our members as users in the system. By the end of the competition we had well over 800. We charge a higher fee for our Technogym Center (club within a club) and as a result of our conversion, we should realize over $125,000 in additional dues revenue this year.”  

For more on the campaign, check out Technogym's Let's Move page.

 

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.