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Tuesday
Feb252014

IHRSA 2014 Trade Show Profile: DietBetter

What, win money for losing weight? That sounds like an office pool. 

Actually, it is the brainchild of DietBetter, a social dieting game where those who sign up and reach their goal of losing weight can benefit, monetarily. According to DietBetter, 96% lose weight.

DietBetter will be at the IHRSA 2014 33rd Annual International Convention & Trade Show, and a visit to their booth is a must as there will be the opportunity to win for those who host a DietBetter challenge for their members.

Read on to lean more about DietBetter in its IHRSA Trade Show Profile.

Jamie RosenCompany name: DietBetter

Booth #: 521

Location: New York, NY

How many miles traveling to San Diego?: 2,760

Website: www.dietbetter.com

Matt DanielHow many people working the booth?: 2

Describe the company/products: DietBetter is pioneering social dieting using friendly competition and money to motivate people to lose weight. The results have been extraordinary – 96% of dietbetters lose weight. On average, winners lose nine pounds a month. Since our launch in January 2012, we’ve paid out over $3 million to people who have succeeded in losing weight on our platform. DietBetter is working with Brown Medical School’s Weight Control and Diabetes Research Center to build a scientific foundation for our innovative approach to weight management.

Specific products to be showcased: DietBet 4 - We call it The Kickstarter because sometimes you just need a short swift kick in the pants to get you on the right track. This is it! You've got four weeks to lose 4% of your starting weight. To begin, everyone puts money into the pot. After four weeks, whoever's hit their 4% goal is a winner and splits the pot. DietBet 10 - We call it The Transformer because it's about more than fitting into skinny jeans. It's about getting healthy. Losing 10% not only improves your life, it extends it! The rules are simple: lose 10% in six months. There's no extra credit for finishing first or for losing the most weight. Everyone who wins splits the pot equally. To help you stay on track, we've got plenty of interim goals and prizes along the way. You can do this!

What giveaways will you have?: Up to $1,000 for health and wellness influencers who host DietBet challenges for its members.

What will be the most exciting part of your booth?: The most fun you'll ever have losing weight! 1) Create a game or join one; 2) The pot grows as players join; 3) Whoever hits the goal splits the pot!

Why did your company decide to exhibit at IHRSA 2014?: DietBetter received strong initial reception from health clubs about using our motivational platform to power online healthy challenges for their members.

Company/product video:

DietBet - The Most Fun You'll Ever Have Losing Weight from DietBet on Vimeo.

 

Click here for past IHRSA Trade Show Profiles. For more on the IHRSA 2014, visit ihrsa.org/convention.

 

Reader Comments (1)

Holy cow! That's amazing, getting paid to lose weight. A very cool concept and a great motivation strategy. Nice!
August 7, 2014 | Unregistered CommenterJamie

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