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Thursday
Feb202014

IHRSA 2014 Trade Show Profile: Total Gym

Total Gym won’t have far to go to show for IHRSA 2014 33rd Annual International Convention & Trade Show. The 40-year-old company is located in San Diego, the site of the event.

And what better situation to show off two new products – Total Gym Pull-up Trainer and Total Gym Press Trainer, two single station circuit training machines with targeted application to arms, shoulders and back.

Two new products. Forty years in the industry. Sure does add up to a great show for Total Gym.

 

Company name: Total Gym

Booth #: 4338

Location: San Diego

How many miles traveling to San Diego?: 17

Website: www.totalgym.com

How many people working the booth?: 7-15

Describe the company/products: Total Gym celebrates 40 years of innovation in 2014, with a rich history in physical therapy, pro athlete conditioning, athletic training, commercial and home fitness. The Total Gym flagship incline bodyweight trainer facilitates a functional triplanar total body workout in 30-45 min and is used in multiple exercise genres including group strength classes, Pilates, and multi-client personal training. A staple for exercise in over 4 million homes worldwide, it is the world's leading equipment for a total body functional workout. In 2013 the company launched two single station machines - both functional and targeted for the core and legs, and plans to launch two more stations at IHRSA 2014. This series of single station equipment takes planking to the next level and gets a a leg up on lower body work all designed for intuitive simplicity and approachability, while maintaining rigorous functional and bio-mechanical standards. In addition to the Total Gym Core Trainer and Leg Trainer, new at IHRSA this year is the debut of the Pull-up Trainer and the Press Trainer which launches Total Gym single stations into the circuit category, or as individually strategic stations for the functional training floor.

Specific products to be showcased: Total Gym Power Tower, Total Gym GTS, Total Gym Sport, Total Gym PlyoRebounder, Total Gym Core Trainer, Total Gym Leg Trainer, Total Gym Pull-up Trainer, Total Gym Press Trainer, support products such as courses, Apps, etc.

Anything new to be unveiled?: Total Gym Pull-up Trainer and Total Gym Press Trainer - two new single stations machines with targeted application to arms, shoulders and back.

What do you hope to achieve at IHRSA trade show?: We always like to connect with our customers and meet new prospects who want to benefit from our training methodology. Of course as always, we want BOBs... that would be to get as many Butts on Board, that is on one of our glideboards, as possible... we know if you try it you will love it.

What will be the most exciting part of your booth?: Prospecting potential GRAVITY Customer conversions to our new franchise and of course our NEW equipment introductions.

Why did your company decide to exhibit at IHRSA 2014?: We always exhibit at IHRSA, since 2003.

Company/product video:  Total Gym History, 1974 - Present

 

Click here for past IHRSA Trade Show Profiles. For more on the IHRSA 2014, visit ihrsa.org/convention.

Reader Comments (6)

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