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Cold Weather Dampens Exercise Enthusiasm

The holiday season, and winter more broadly, tend to be a time associated with weight gain, less nutritious food choices, and physical inactivity. New analysis by the makers for the Jawbone UP wearable activity tracker indicate this may be in some part due to the colder, more miserable weather. This aligns with previous studies showing that people move more in the sunshine, and less in the wind and rain. 

The data analysis showed that people walked 5% more on a 70 degree day than they did on a 40 degree day during the week, and 15% more on weekends (the difference likely attributed to the fact that during the week, most people still have to go to work). Data also showed people avoided exercising outside when it was too hot. These results are skewed to represent the wealther, more fitness enthused people who would buy a Jawbone UP, so the effect could be more pronounced among other, less health obsessed groups. 

The good news is, this presents an opportunity for health clubs, who provide a great alternative to outdoor exercsice when it's too cold, hot, rainy, snowy, or windy to exercise outdoors. Health clubs are also safe, well lit, and supportive places to pursue fitness goals. 

Source: The Atlantic: Nobody Exercises When It's Cold outside


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