The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Tuesday
Oct212014

IHRSA/Mercado Fitness Event Is Underway

MLes Mills is getting ready for the trade show at the IHRSA/Mercado Fitness Mexico City event. (Mercado Fitness photo)The inaugural IHRSA/Mercado Fitness Mexico City Conference and Trade Show is off and running.

The event, taking place today through Oct. 23 in Mexico City, will feature workshops, sessions, a trade show and more. There is even a special VIP event with Sir Richard Branson.

Ex-officio chairman of the IHRSA Board of Directors Brent Darden and current member Molly Kemmer will both be speaking. Darden's topic is “Leadership, Commitment, and the Customer Experience,” and Kemmer will discuss “Retention, Relationships, and Revenue.”

“I’m sure that IHRSA/Mercado Fitness Mexico will enable attendees to ascertain their market potential, conduct research and evaluate their competition, develop commercial structures, identify new agents and distributors, and initiate joint ventures and project partnerships,” she wrote.

“It also will help them with marketing, promotions, publicity, and sales; administrative and operating practices; training and professional development; legal matters; and creating an IT infrastructure. It may also bring investors to our country,” said Carmen Gómez Alcalá, co-founder and CEO of Club C+ in Mexico City, in a Letter to the Editor in CBI magazine.

For more, visit ihrsa.org/mercado or read the CBI story.

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