The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Monday
Oct202014

Monday Just Got A Lot Better: Introducing the Move It Monday! Toolkit for IHRSA Members

In recent years Monday has not enjoyed the best reputation, often seen as the blue-sy day we all return to work. But did you know Monday is also the more people are thinking about getting active? According to research  by the Monday Campaigns, a non-profit public health initiative that dedicates the first day of every week to health, more Google searches for gyms or health topics and more check-ins at fitness centers occur on Monday than any other day. 

So we know people are ready to get healthy on Monday's? We also know (according to the IHRSA Consumer Report) that people who visit their health club at least 100 times per year (roughly twice per week) are most likely to keep their membership over the longer term. With this in mind, IHRSA teamed up with the Monday Campaigns to produce a toolkit aimed at helping your club harnass the power of Monday to get more members coming back in the rest of the week. The Move It Monday! Toolkit includes helpful statistics, programming ideas, and fun, visual posters and is free for IHRSA members.

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