The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



From educational tools and events to promotional programs and public policy initiatives, IHRSA brings you success... by association!

Join | Renew
Pledge Your Support

 
Search IHRSA Blog
« Members discuss challenges in 2014 | Main | Vaynerchuk: 'hardest working man in social media' »
Wednesday
Jan082014

National TV exposure for Crunch Fitness

The first week of January is always an incubator for stories on people going back to the gym for New Year's resolutions. The good thing for the fitness industry is that many clubs get media attention.

Crunch Fitness received some incredible exposure last week when Crunch Franchise President Ben Midgley was interviewed on Fox Business News.

He was asked what is "new and hot" in the industry for those coming back to the gym.

"Crunch has always been an innovator and a leader in the realm of group fitness, really fusing entertainment and exercise together," he said during the interview. "It's one of the things that has kept our members coming back for 25 years. What we are doing is trying to continue to stay on that trend, stay with the newest, hippest, funnest activities we can find for our members."

Midgley also discussed the reason to franchise Crunch and mentioned that there are eight new locations opening in January - in Connecticut, New Jersey, California and Pennsylvania.

Watch the entire interview on Fox Business News.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.