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IHRSA 2014 Programming track: successful spas

For some people the term “spa” is fluffy - seen as a perk, extra service or something only for the well-off. Sure, in some situations and businesses, that is exactly how it can be defined.

But there are other areas that, paired with fitness, can be an essential part of one’s well-being. 

“Most people see spas as an ancillary service that they may (go to) if they feel like it,” said Danielle Terranova, Corporate Spa director at Healthworks Fitness Centers in Boston, “People can be a little passive on how it can lead to overall, wellness and a health lifestyle. It is a necessity to maintaining the body through relaxing and targeted muscle groups.

“If your objective is to achieve overall health, to ignore skin care, acupuncture seems to be a limited view of wellness.”

Terranova won’t be attempting to convince spa doubters at the IHRSA 2014 33rd Annual Convention & Trade Show. However, she will present, “Strategies for Developing & Managing a Successful Spa Business in Your Club on Saturday, March 15, 9 to 10 a.m., in the Programming track.

Read on for more on the Programming track.

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