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Final keynote focuses on behavior in digital world

The final keynote speaker f the 14th IHRSA Fitness Brasil Latin American Conference & Trade Show, Waldez Luiz Ludwig, had the room howling with laughter with his talk, Consumer Behavior in the Digital World.

Ludwig is a Business management consultant who researches trends and practices in organizational management with a focus on issues related to competitive strategies, the labor market, creativity and innovation, quality improvement, and development of intellectual capital. 

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