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Plenty of ideas from Velez at IHRSA Fitness Brasil

Guillermo Velez discusses a marketing campaign during his seminar at the 14th IHRSA Fitness Brasil Latin American Conference & Trade Show.Guillermo Velez, an editor at Mercado Fitness, presented a seminar at the 14th IHRSA Fitness Brasil Latin American Conference & Trade Show.

The extremely visual presentation gave the packed full room a myriad of examples of marketing, from both large fitness chains to small, independent clubs.

Velez wanted to show club owners, marketing personel or ayone in charge of creating campaigns, that there are many different ideas out there for the taking.

"A lot of ideas already exist but not all are copyrighted," he said after the 90-minute talk. 

"In the end, the best campaigns are the ones that are the most simple; the ones that target to emotions."

To see the many examples used by Velez, go to

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