The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



From educational tools and events to promotional programs and public policy initiatives, IHRSA brings you success... by association!

Join | Renew
Pledge Your Support

 
Search IHRSA Blog
« Schymura talks about sustained practices as Fitness Brasil keynote | Main | Slide show: IHRSA Fitness Brasil trade show »
Thursday
Sep052013

Plenty of ideas from Velez at IHRSA Fitness Brasil

Guillermo Velez discusses a marketing campaign during his seminar at the 14th IHRSA Fitness Brasil Latin American Conference & Trade Show.Guillermo Velez, an editor at Mercado Fitness, presented a seminar at the 14th IHRSA Fitness Brasil Latin American Conference & Trade Show.

The extremely visual presentation gave the packed full room a myriad of examples of marketing, from both large fitness chains to small, independent clubs.

Velez wanted to show club owners, marketing personel or ayone in charge of creating campaigns, that there are many different ideas out there for the taking.

"A lot of ideas already exist but not all are copyrighted," he said after the 90-minute talk. 

"In the end, the best campaigns are the ones that are the most simple; the ones that target to emotions."

To see the many examples used by Velez, go to www.mercadofitness.com/ihrsabrasil2013.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.