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« Slide show: IHRSA Fitness Brasil trade show | Main | Soares opens 14th IHRSA Fitness Brasil event »

Fitness Brasil keynote: enjoy success with patience

Keynote speaker Eduardo GiannettiEduardo Giannetti, an economist and former Harvard professor, was the first keynote speaker at the 14th IHRSA Fitness Brasil Latin American Conference & Trade Show.

He talked about patience and waiting for a reward that will come later. He likened that to the fitness industry, saying there is a reward for patience and working toward a goal.

He explained a U.S. study where children were given a bell. An adult told them that he will give them a chocolate if they ring the bell after he leaved. But, if they wait until he returns they will get two chocolates. All of the 4-year-olds in the study rang the bell. Three out of every five 12-year-olds waited and received two chocolates. The study showed that those who waited for the two chocolates did better later in life.

An attendee asks a question at the end of the Eduardo Giannetti keynote.To that end Giannetti explained that your childhood is a basis of who you will be as an adult.

"This industry not only puts more years on your life but more life in your years," he said.

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