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Many benefit from fun run and endurance event craze

Endurance events and fun runs are certainly hot trends right now. And it is not only the participants that are reaping the benefits.

Most of the races support a charity - the Wounded Warriors Project is seeing millions of dollars from the Tough Mudder events across the country. Maine has been a little late to the game, but it saw one its first Color Runs this past weekend, dubbed "The Happiest 5K on the Planet," raise $38,000 for the Barbara Bush Children's Hospital in Portland. Plus, the business it brings to the host city is something that cannot be overlooked.

"Over the past decade, there has been a trend in businesses looking to capitalize on the move toward fitness and general health among the public," said Courtney Brunious, assistant director of the Sports Business Institute at the University of Southern California. "These events have turned something that is boring for some people, like running, into a social atmosphere."

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