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New Balance dips into fitness clubs

Front desk and juice bar area at NB Fitness Club LLCMaking a “campus” for a company headquarters is a very popular idea. It makes employees feel comfortable, more like being in a community rather than an office building. And like being in your community, you can get a lot accomplished on one area.

That was part of the mindset for Jim Davis, the owner of New Balance, when he decided to open his first fitness club in Boston, across from company’s headquarters on Guest Street. He hopes to open a sports center – with a track and hockey rink – as well.

The project was part of a broader vision to have a health and wellness community in the area – both his company and neighbors in the Allston neighborhood of Boston.

For more on NB Fitness, read on.

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