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IHRSA Member Profile: VivaFit

VivaFit, express gyms for women, has found its niche in five countries and an 80% market share in Portugal. In five years owners Pedro and Constance Ruiz hope to be in as many new markets, if not more.

Focusing only on women with a 30-minute circuit workout, and with a nutritionist available to help members with their eating habits and to put them on a path to becoming healthier, VivaFit has a brand that has a strong foundation.

VivaFit was named one of the fitness leaders in Portugal, according to the IHRSA European Market report.

For more, read on.

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