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BILT by Agassi and Reyes garners innovation award at FIBO

For any fledgling business it is important to be recognized by industry leaders and respected organizations. The two men whose names are on BILT by Agassi and Reyes products - Professional Tennis Hall of Fame member Andre Agassi and his trainer Gil Reyes - know that name recognition alone will not keep them in the fitness industry game for long.

The company, which began in 2012, just gained even more respectability last week when it took home the 2013 FIBO Innovation Award at FIBO in Cologne, Germany, for its Change of Direction (C.O.D.) machine. It was recognized for its design and safety.

The Award Jury was impressed with the ergonomically correct movements during workouts. 

"The nomination was exciting, the award motivates us to move on our chosen path," said Agassi. “There are a number of different machines that target the individual elements, but no device is similar to the C.O.D. in its ability to do it all.”

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