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« This Week in the Fitness Industry 1-18-13 | Main | IHRSA App will give you everything you need in the palm of your hand »

What influence will new Coca-Cola ad have on obesity epidemic?

This week soft drink giant Coca-Cola came out with a commercial that shows it commitment about helping with the fight against obesity. 

In it the video, the 125-year-old company lists the many ways it is working to help the uphill battle, by offerning many no- and low-calorie options for its popular beverages, taking out high-calorie drinks from schools, and working with scientists to find new low-calorie sweeteners.

It also is sure to alert viewers that drinking lower-calorie drinks is not an answer for losing weight and beating obesity comes from this fact: "All calories count. No matter where they come from, including Coca-Cola and everything else with calories. And if you eat and drink more than you burn off, you'll will gain weight."

Reader Comments (2)

great post on Coke's direction for the future. I think everything they are doing is great, but we as a society still need better options than aspartame and ascuflame potassium - artificial sweeteners. They will be damaging just as much to the body as excess sugar and extra calories. I can only assume and hope they are looking at Belora, Stevia and other natural good tasting sweeteners.
January 18, 2013 | Unregistered CommenterRob
To me this is BIG NEWS! and Good News!
Coke has the good sense to see the hand writting on the wall.
They are making necessary changes to deal with a smarter more health concious public.
Good for the smarter consumer, and good for Coke. It is an adapt or die world, even for the Coca Cola Company!
January 31, 2013 | Unregistered CommenterJim Clark

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