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Wednesday
Jul252012

Cybex hires new director of Marketing

The following is a press release from Cybex.

MEDWAY, MA – Cybex International, Inc., a leading manufacturer of premium exercise equipment, today announced that Kenneth Kuperstein has been hired as Cybex’s director of marketing, planning and development. Mr. Kuperstein brings more than 20 years of experience in the advertising and marketing industries to the Company, having managed some of the world’s most recognizable brands.

“We’re excited to welcome Ken to Cybex,” said Art Hicks, president and chief operating officer of Cybex. “He has the experience and credentials to manage the company’s increasingly important strategic partnerships as we continue to grow our brand globally. Ken is also an avid runner, so he understands the value Cybex’s premium exercise equipment adds to training andexercise regimens.”

Mr. Kuperstein will assist with global marketing efforts and contribute to Cybex’s growth by developing brand strategy, consumer marketing, advertising development, business partnerships, media strategy and retail promotions. He will report to Lisa Juris, vice president of marketing.

“We’re absolutely thrilled to have Ken as the newest member of our marketing team,” said Juris. “Joining one of the most respected names in the fitness world, he will no doubt contribute his expertise to the ongoing expansion of the Cybex brand.”

“The Cybex name is rightly associated with premium fitness equipment,” said Mr. Kuperstein. “I’m grateful for the opportunity to contribute to this respected brand’s continued development.”

Mr. Kuperstein was most recently a marketing consultant for the Rockport Company, a division of the Adidas Group, where he developed seasonal retail plans, executed marketing strategy, and managed key business initiatives to grow brand equity and drive sales. From 2004 to 2009, he served as associate global brand manager for Marvel Division, where he developed strategic plans for all Marvel brands. He has a master of business administration from F.W. Olin Graduate School of Business at Babson College and a bachelor’s degree in advertising from Syracuse University.


About Cybex

Cybex International, Inc. is a leading manufacturer of premium exercise equipment primarily for commercial use. The Cybex product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Research Institute, Cybex fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Cybex designs and builds its products in the USA for a wide range of facilities, from commercial health clubs to home gyms, in more than 85 countries worldwide. For more information on Cybex and its products, visit the Company’s website at www.cybexintl.com.

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