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What is the best Summer Olympics event, fitness-wise?

So we have been looking, with no luck, for member clubs that are using the Olympics as a springboard (like that connection?) for programs, like themed weeks for kids, workouts or goals related to the Games, social events at the club, etc. 
So, let's try this: If an IHRSA member club would like to be in the story, email with the answer to this question, along with your name, club and position at the club: What do you think is the best Summer Olympics event, fitness-wise. Why? Feel free to list a couple events and explain how the event is beneficial - whether it is training for it or actually competing in it.
Deadline is Wednesday, July 18, 1 p.m.

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