The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



From educational tools and events to promotional programs and public policy initiatives, IHRSA brings you success... by association!

Join | Renew
Pledge Your Support

Search IHRSA Blog
« What Kind of Software Buyer Are You? | Main | How much should I spend in marketing costs to get new members? »

364 Miles and Counting….

By Craig R. Waters

“Greetings from Oracle, Arizona!” – that was the beginning of an e-mail from David Miller, whom I introduced to you last month (October 20) in a posting headlined “Bike 50 at 50.”

As I explained then, Miller is an accomplished 25-year industry veteran—stints with, among others, the Western Athletic Clubs (WAC), based in San Francisco, and Sport City, a premium Mexican chain—who, to mark his 50th birthday, has embarked on a daunting adventure.

On October 31, the day after he turned 50, Miller and his dog, Max, cheered on by friends and family, set out from the Cosmopolitan Restaurant and Hotel in Old Town San Diego to crisscross the U.S., by bicycle, eventually visiting all 50 states. By last Thursday, November 17, they’d reached Oracle—some 364 miles as the crow flies, but they weren’t flying.

Miller was pedaling. And towing two small trailers—one for Max, a five-year-old Weimaraner, and one for supplies and equipment.

Miller, a lifelong and competitive athlete, regards the outing as a personal “challenge”; a chance to call the public’s attention to the importance of fitness; and a way to raise funds for four of his favorite charities—the American Heart Association (AHA), Cancer Research Institute (CRI), the Nature Conservancy, and Kadima, a Jewish charity based in Mexico.

Thus far, the trip has taken him, in California, from San Diego to Vista…to Hemet…to Morongo Valley…to Joshua Tree National Park…to Vidal Junction; and, on into Arizona, to Parker, Salome, Wickenburg, Mesa, Florence, and Oracle. Oracle, by the way, is a small unincorporated town sitting on the western slopes of the Santa Catalina Mountains that has a population of about 3,500, plus lots of horses and cattle.

From San Diego to Oracle, his grand tour has proven interesting, exciting, and enlightening, and provided more than enough “challenges” to satisfy Miller. They began his very first day on the road:

“I was on my way to Temecula,” he tells CBI Unbound. “It was late afternoon, and one of my trailers developed a flat on a winding uphill road that was busy with rush-hour traffic. I was repairing the tube, the sun was setting, and it was getting dark when a woman stopped to offer her help. She called her folks, and they came to pick me up in a flatbed truck. We loaded everything in, and I spent the night at their place.

“As I was changing the tire, I was dreading the idea of camping by the roadside. Never did I imagine that I’d have a hot shower and a warm bed, beer, and pizza—all in time for the second half of Monday night football!”

A similar situation occurred on his approach to Oracle:

“Even with all of my maps and instructions, I was sent down the wrong road, and wound up pedaling 22 extra miles…but I must have an angel or something looking after me. I had to get off the road before dark, so I started hitching, and a guy stopped—once again in a flatbed with room for everything. He drove 10 miles out of his way to get me to my destination. It was dark when I checked into a roadside motel with A-frame chalet bungalows, an incredible hot shower, and an Italian restaurant next door that had great lasagna.”

We’ll keep in touch with Miller…so stay in touch with CBI Unbound.

Reader Comments (1)

Man! Those people one finds on the road of adventure are friends that were just "misplaced".
Un abrazo cabrón!
December 8, 2011 | Unregistered CommenterJP Chevalier

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.