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IHRSA Advocate

The IHRSA Advocate is your guide to knowing and understanding the policies that influence daily health club operations. We analyze the action, so you know when to take your own.

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Entries in PALA (3)


President’s Budget Allocates Twice As Much Money for Fitness

Last week the White House released a FY14 budget proposal, which includes a $1 million increase in funding to the President’s Council on Fitness, Sports and Nutrition. It is a small sum, relatively speaking. However, it demonstrates an important shift in priorities amidst a federal spending crunch. Details are available here on page 96.

IHRSA is a proud supporter of the President’s Council on Fitness Sports and Nutrition, collaborating on numerous health promotion initiatives including the IHRSA Joining Forces Network, the Million PALA Challenge and Get Active America!


This Week is National Women's Health Week  

This week is National Women’s Health Week, a week-long observance to empower women to make their health a top priority. With the theme “It’s Your Time,” the nationwide initiative—coordinated by the U.S. Department of Health and Human Services' Office on Women's Health—encourages women to take steps to improve their physical and mental health and lower their risks of certain diseases.

IHRSA encourages health clubs nationwide to help educate women on the importance of regular exercise and to encourage them to take part in the Million PALA Challenge.

To download information on women’s health that you can share with club members and your community, visit


President's Council Announces Nationwide Physical Activity Campaign

The goal of the campaign is to get one million or more Americans to sign up for and achieve the Presidential Active Lifestyle Award (PALA) between now and September, 2011. To earn the award, adults must be active for thirty minutes a day, five days a week, for six out of eight weeks. Keeping in line with the Physical Activity Guidelines for Americans, the daily requirement for children is extended to sixty minutes a day.

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