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ILC Summit

IHRSA has announced that content creation expert Ann Handley, will be the featured presenter at The ILC Summit ~ A Gathering of Global Leaders ~ sponsored by ABC Financial.

“Content marketing and brand storytelling represent a vast opportunity for all businesses. That’s especially true for the operators of fitness companies who have such great stories to tell” said Ann Handley when speaking about her upcoming presentation, “From Puny to Ripped: How to Inspire Great Marketing”.

Handley added,the questions for fitness leaders are, How do we inspire our teams to create more robust, effective marketing? How do we up the quality of what we are producing? (And how do you define “quality,” anyway?).”

Invitees of this special session will learn

  • Why storytelling matters to you (and to your members).
  • To inspire your teams to create more effective marketing.
  • How your organization can tell bigger, better stories from your unique viewpoint.
  • To provoke 'best of breed' content from your teams.

Helen Durkin, Executive Vice President of Global Public Policy added, I had a chance to hear Ann speak this fall. I was a fan before her talk – two of her books 'Content Rules' and 'Everybody Writes, Your Go-To Guide for Creating Ridiculously Good Content' – are two of my favorites. Her talk was so good that I had to go up to her after and asked what she knew about the fitness industry. Ironically, I learned that back in the day, Ann was a writer for Club Industry. So not only is she an excellent speaker and writer and content marketer, but she knows the fitness industry, cool!”.

Invitees of the ILC Summit and reception are asked to RSVP here. You and your guests must be registered for the Convention Sessions to attend this special event.

And, ILC members are invited to check out the additional special ILC member-only events (like private sessions with keynote speakers) taking place as part of the ILC Executive Track during IHRSA 2016 for ILC members here.