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Wednesday
Jun112014

Linda Howard, IHRSA member, speaks on Campaign to End Obesity panel

On May 30, the Campaign to End Obesity and Rep. Marcia Fudge (D-OH) held a briefing on Capitol Hill in Washington, D.C. to discuss the obesity disparities in minority and low-income communities.

When the Campaign to End Obesity asked IHRSA for a panelist recommendation, we knew Linda Howard, CEO of Alturnative Fitness, would be an excellent choice. Howard has done a significant amount of research on minorities and physical activity, and is involved in efforts to make exercise more accessible for minorities.
 
During the panel, Howard spoke about the hidden cultural barriers that prevent some African American women from joining a gym or working out at all, and said that if these women-many of whom are single mothers-don't exercise, their children won't either. "Working with African American women on physical activity is a part of the solution to childhood obesity. We need to impact those that are in the best position to impact others. If we impact women, we impact families."
 
Howard also said she hopes to address the issue of better equipping health and wellness providers with the skills necessary for working successfully with diverse populations at the 2015 IHRSA Convention and Trade Show

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