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Wednesday
Sep142011

Introducing the CEO Pledge

NCPPA Announces CEO Pledge

(L to R): Stephen Cherniack, SBS/Marsh & McLennan Agency, Tom Richards, IHRSA, Nico Pronk, JourneyWell, Dave Pickering, International Fitness Club, Jerry Noyce, HERO, Mike Motta, Plus One Health ManagementThe National Coalition for Promoting Physical Activity (NCPPA) unveiled the CEO Pledge yesterday at the Health Enhancement Research Organization (HERO) forum. The CEO Pledge is a key component of the country’s first-ever National Physical Activity Plan developed by the Business and Industry Sector, co-chaired by IHRSA, ACE and American Heart. It gives American business leaders the opportunity to demonstrate their commitment to physical activity in the workplace by acknowledging that senior management support is the cornerstone to a successful employee wellness program.

“The CEO Pledge is a perfect example of how business leaders can support the goals of the National Physical Activity Plan,” said Russ Pate, chairman of the National Physical Activity Plan Coordinating Committee in a press release. “I am thrilled to see HERO helping to put the National Plan into action. The beneficiaries will be tens of thousands of employees across America.”

Read the full press release.

For more information about the CEO Pledge and to find out how to get your club involved, please contact Business and Industry Sector Co-Leader, Tom Richards.