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IHRSA "Joins Forces" With White House and Let's Move!  

On Monday, IHRSA President and CEO, Joe Moore, stood alongside First Lady Michelle Obama to announce the launch of Joining Forces, an initiative to provide activated National Guard, Reservists and their immediate families with free gym memberships and personal training services. Watch a video of the announcement.

"This is the fitness industry giving back,” said Moore. "The freedoms that each of us enjoys every day are possible because of the sacrifices that our nation's military families bear. Joining Forces offers us an opportunity to provide these families with the support they are due.”

The Commitment
IHRSA hopes to offer 100,000 free health club memberships throughout the country. This is equal to more then 18 million days of free access to health clubs and has an estimated value of more than $30 million. Learn more.
How To Participate
IHRSA hopes we can count on your participation. Please join this industry-wide mission to support these deployed service members—in a manner showcasing the best we have to offer as an industry—by providing their families back home with the benefits of physical activity through a free club membership.