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President's Council Announces Nationwide Physical Activity Campaign

The President’s Council on Fitness, Sports and Nutrition (PCFSN) recently held its inaugural public meeting to launch the Million PALA Challenge. Leading the charge were Kathleen Sebelius, Secretary of the U.S. Department of Health and Human Services; Dominique Dawes, Co-Chair of the PCFSN; Robin Schepper, executive director of Let’s Move! and Shellie Pfohl, executive director of the PCFSN.

The goal of the campaign is to get one million or more Americans to sign up for and achieve the Presidential Active Lifestyle Award (PALA) between now and September, 2011. To earn the award, adults must be active for thirty minutes a day, five days a week, for six out of eight weeks. Keeping in line with the Physical Activity Guidelines for Americans, the daily requirement for children is extended to sixty minutes a day.

According to Dawes, the Million PALA Challenge “will get more Americans of all ages, backgrounds and abilities to take that first step toward leading a healthy lifestyle."

IHRSA is an official Program Advocate of the President’s Challenge and urges you to sign up today!